Cruyff Classics 65
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Limited Edition Anniversary Pack

To celebrate the 65th birthday of Johan Cruyff, we created a limited edition anniversary pack that captured the excellence, inspiration and pure footballing joy that was given to us by one of the greatest football players of all time.

The box, a custom design with dark velvet luxury interior, contains a pair of limited edition shoes, crafted in exquisite leather. A coin that was exclusively produced for Cruyff by the Royal Dutch Mint. One side of the coin shows a portrait of Johan Cruyff. On the other side the latin version of a quote from Johan: “Sometimes something’s got to happen in order for something to happen”. A dandy gentleman’s scarf printed on silk twill and last but not least, a signed copy of the book ‘A Touch of Cruyff’; a limited edition, hand bound book that contains a collection of wonderful, never before published photographs —courtesy of the Cruyff family archive and five amazing portraits of Johan Cruyff taken by Anton Corbijn.

With Rufus Ketting at Premium Inc
Photography by Anton Corbijn

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.

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