Johan Cruyff was football’s original dandy. For Cruyff, football was a means to a greater end. On the pitch, he used it to share excellence and brilliance with the rest of the world. In daily life it gave him a life of comfort, style and access to beautiful things. It is the combination of function, style and confidence that we coined ‘football luxury’ and became the core of the Cruyff brand world and the inspiration for the Art Direction.
The collection combined sporting heritage with state of the art materials and technical features. Iconic styling and distinct looks formed a key part of the campaign attitude and overall look. Repetition, reflection, graphic patterns and a mix of urban and luxurious locations formed the stage for the Seasonal Campaigns.
Photography by Pablo Delfos