In 1974 Cruyff personalised his Dutch national team shirt with his own Twin Tape design. It was an instant fashion hit and went on to become of the best selling football shirts of all time. This success inspired the launch of Cruyff’s own brand, in Barcelona, 1979. Thirty-four years later, we launched a brand new Cruyff Clothing collection with the help of an interactive lookbook.
The collection reimagines the concept of total football and was created from wide range of natural, casual and technical fabrics. From casual piques and jerseys to featherweight nano-weaves and functional knits, the versatile collection was shot in studio to capture both the attitude of the collection, as well as all the functional and visual details for the lookbook.
Photography by Shamila