Cruyff Sports is a functional on court sports brand established in 1979 by one of the best football players in the world: Johan Cruyff. By combining technique, intuition, refinement, speed, grace and style, Cruyff took football to a whole new level. But there is more to tell than just history.
Today, the heroes of the future play on Cruyff Sports. And not for no reason, Cruyff Sports is way ahead within the niche of Futsal functional design and look and feel. We worked together with the best Dutch Futsal players to create a series of images based on the 3 most import qualities of any great Futsal player: control, instinct, decision-making. The images, captured by Ruud Baan, show a sequence of shots in where the ambassadors show off their skills in a series of choreographed scenarios. The ads explain the R&D and emphasize the benefits and key features of the boot, demonstrating the technical superiority of the products.
Photography by Ruud Baan