Dutch National Ballet
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The ultimate ‘lost love’ story

To promote the world’s most famous love story, Romeo and Juliet, performed by The Dutch National Ballet, we told this story of forbidden love, tragedy, violence, poetry, heartbreak and death by literally separating Romeo and Juliet in plain sight.

This ultimate ‘lost love’ story was promoted via a series of street posters. Then, during the busiest shopping nights of the week, we projected Romeo and Juliet onto different (separated) buildings as they continued their search for each other.

With Rodger Beekman at 60layersofcake

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.