When studying the original heritage and qualities of Goliath Sportswear, we discovered a love for design, a passion for detail and extensive understanding of materials. We took these building blocks of the Goliath heritage and created a digital campaign that shone the spotlight on three communities who shared our beliefs.
This immersive experience is a mash-up of story-driven video, shorter video-clips and interviews, propagated content from social media and lots of photographs. The main experience uses the full power of Flash (deep-linking, 3D-transitions, video, music etc). We also created a custom iOS-version. The campaign was widely picked up not only by people who were into printing, farming or roasting, but by many who shared the love of craftsmanship and the appreciation of things well done. The campaign is awarded with an FWA and a Webby award.