Impakt Festival
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What is your popularity worth?

Impakt is a mixed media festival for experimental art and music in Utrecht. The festival theme was ‘YourSpace’ and highlighted the social consequences the Web has on society and the role subcultures plays in it. We designed a visual identity and campaign based on this insight, and generated ‘avatars’ for every participant and visitor of the festival.

These masks were created through processing and consisted of geometrical shapes and colors. Your personal avatar was printed on your entry ticket: an RFID button that contained your social profile. During the festival, people could rate your avatar, view your online footprint and connect to you if you had similar interests. The installation also explored the future of social networks as reputation quantification systems, and the repercussions this could have for interactions in society.

Made in a team at LAVA
Technical realisation by Tijmen Schep

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.

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