For Lucky Rooster, a Dutch gaming startup, 60layersofcake developed a variety of content and games. We launched the brand with a new identity, a series of TV commercials that aired on MTV and a website with a non-linear narrative.
Inspired by a traveling freak show, the campaign featured Siamese triplets, a deformed frog-man and a sadistic clown. The online experience took you by the hand and explored the sinister world of Lucky Rooster, mobile games.
With Rodger Beekman at 60layersofcake