In 1666 a devastating fire left almost the entire inner city of London in ashes. Exactly 350 years later, we created a digital experience for children that tells the most complete and personal story about the fire to date. Not just a linear Wikipedia-inspired website that sums up the facts, but a multi-layered story platform where people deliberately can get lost.
We began structuring the many historical maps, artefacts and writings available and created an architecture based on four main storylines. Using different perspectives, sidebars and cross links, visitors decide how they want to experience the story; fast and factual or more in depth and narrated. English woodcuttings from the 17th century were the main inspiration for the design.