To create awareness for two new digital television channels, Sci-Fi channel and 13th Street, we introduced the two brands under one concept: “They Are Here”. Mysterious press and posters hinted that “The cops have arrived… and they’re not alone”, with the Sci-Fi channel being symbolised by extra terrestrials and 13th street by cops.
We developed a game in which the public could experience the nature of the channels: almost 24/7 crime, thriller, mystery and science fiction. How would it be if your daily 24/7 life would be affected by these themes? A mixed reality game that merged real life with a thrilling narration.
Made in a team at 60layersofcake
Photography by Jaap Vliegenthart