NBC Universal
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They're here...

To create awareness for two new digital television channels, Sci-Fi channel and 13th Street, we introduced the two brands under one concept: “They Are Here”. Mysterious press and posters hinted that “The cops have arrived… and they’re not alone”, with the Sci-Fi channel being symbolised by extra terrestrials and 13th street by cops.

We developed a game in which the public could experience the nature of the channels: almost 24/7 crime, thriller, mystery and science fiction. How would it be if your daily 24/7 life would be affected by these themes? A mixed reality game that merged real life with a thrilling narration.

Made in a team at 60layersofcake
Photography by Jaap Vliegenthart

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.