To celebrate the release of the Suede re-issue in six new colorways, we created and published six limited edition fanzines about the musical genres we highlighted in the campaign. A deep-dive in the world of Punk, Reggae, Hip-Hop, Acid Jazz, Grunge and Britpop, the zines gave fans the fundament of each genre, as well as little known facts and anecdotes about artists and artefacts.
Born in the late ‘60’s, it came of age on the floor of Madison Square Garden in 1973, when Walt “Clyde” Frazier asked Puma to create a special wider version with his name embossed on the side; a straight-ahead low top with a sticky sole to help him drive and mesmerize both fans and opponents. From there, it rolled out through the city…north to the Bronx, where rhythm revolutionaries were mixing up the sounds and styles that would become hip-hop… and south to lower Manhattan, where the “three chords and a cloud of dust” style known as punk also found that the Suede fit their simple but explosive style. Since then, the Suede has roamed the world, finding a welcome wherever people are moving music fast-forward by mixing whatever ingredients they have to create something new. The Suede Road connects them all, bringing the musical styles of the past together into a winding highway of culture that leads to today and tomorrow.
With Jeffre Jackson and Bart de Baets