Robey Sportswear
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No 'R' No Tennis

Tennis players deal with lots of distractions both inside and outside the game, so every tennis player needs a bit of luck. Based on this insight, we created a social campaign for Dutch tennis player Robin Haase and his main sponsor, Robey. The campaign gave people the opportunity to tweet him good luck and follow Robin Haase in his 2012/2013 Tennis tour around the globe.

By tagging your tweets with #supporthaase you could claim a tennis-ball in an ever increasing flow of balls parallaxing through the experience. The campaign was backed up by a stream of press-ads and billboards, which intensified when more important tournaments approached.

With Rufus Ketting at Premium Inc
In collaboration with Yours
Photography by Jaap Scheeren

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.