Tennis players deal with lots of distractions both inside and outside the game, so every tennis player needs a bit of luck. Based on this insight, we created a social campaign for Dutch tennis player Robin Haase and his main sponsor, Robey. The campaign gave people the opportunity to tweet him good luck and follow Robin Haase in his 2012/2013 Tennis tour around the globe.
By tagging your tweets with #supporthaase you could claim a tennis-ball in an ever increasing flow of balls parallaxing through the experience. The campaign was backed up by a stream of press-ads and billboards, which intensified when more important tournaments approached.