During the coldest months of the year, the Stockholm Stadsmissionen team offers various forms of assistance and support to those who need it the most: the homeless. Members of the team already ‘reported’ about the evening on Twitter, so we decided to center the campaign around the ‘journey’ of the evening.
Through GPS we live-tracked the team as they were out on the streets, parks and subways providing help. A dedicated site would visually tell the story of the evening: where they were, what they were doing, the help they provided and the money they were raising. In just a few months, the experience raised over 1.5 Million Euros.