Stockholm Stadsmission
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Nattjouren

During the coldest months of the year, the Stockholm Stadsmissionen team offers various forms of assistance and support to those who need it the most: the homeless. Members of the team already ‘reported’ about the evening on Twitter, so we decided to center the campaign around the ‘journey’ of the evening.

Through GPS we live-tracked the team as they were out on the streets, parks and subways providing help. A dedicated site would visually tell the story of the evening: where they were, what they were doing, the help they provided and the money they were raising. In just a few months, the experience raised over 1.5 Million Euros.

Made in a team at Yours for Garbergs

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.